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Old 27-01-2007, 10:04 PM   #1 (permalink)
Making Progress
 
Join Date: Jan 2005
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Default Ripfast Or Rip Off You Decide

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Ripfast or Rip-off? The shocking exposé you have to read
For years, Ripfast was a small mail-order company advertising in the "top-shelf" magazines and the classified sections of the men's lifestyle magazines. The Ripfast advertisements were designed to take advantage of people desperate to get bigger — people without the knowledge or expertise to understand the science behind the products Ripfast were selling. This discrete level of advertising put Ripfast under the radar banner of authorities such as the Advertising Standards Authority, leaving them to sell whatever they wanted!

Ripfast
During the last two years, Ripfast decided to enter the bodybuilding arena, and launched a supplement catalogue endorsed by the cartoon character Spiderman. However, when researchers at the UK supplement Maximuscle read the catalogue, they noticed that Ripfast had used sections of text from the Maximuscle catalogue (even with a spelling and grammar mistake that was in the Maximuscle catalogue). As this was a blatant breach of Maximuscle copyright, they wrote several letters and made an equal number of phone calls to Ripfast, asking for an explanation.

Maximuscle were met with a wall of silence. Yet the catalogues continued to be published and distributed. It was only when Maximuscle contacted the magazines that action was taken, and Ripfast were refused permission to publish catalogues containing the offending text.

Ripfast catalogues refused
The Advertising Standards Authority have refused Ripfast permission to insert their catalogues in all the muscle magazines. The reason is simple. None of the claims they make for their products can be supported by any research or evidence.

Recently, they got their catalogue inserted into FHM by claiming it was an Incredible Hulk promotion catalogue (as opposed to a supplement catalogue)! FHM now have the full weight of the ASA on them and a possible referral to the office of fair trading!

Ripfast tried to be clever by making comparisons against the major reputable brands, such as Maximuscle, EAS, Labrada, Prolab, Muscletech and Isatori. But with a barrage of complaints to the muscle magazines (such as Muscle & Fitness, Flex and Musclemag), the editors realised these comparisons were false and have refused to accept Ripfast adverts with comparisons in.

What I find most amusing is that they trash all the supplement brands, only for them on the front cover of their catalogue to sell a "get a big penis" pill called Extensis! I kid you not! They seriously want you to believe that when you take this product, your penis will grow another two inches. It's even supposed to far better than Viagra. Your penis will be longer, bigger and harder — you name it, they claim it.

So, what's in this amazing supplement?

Viagra, or some new drug? No, it's the amino acids ornithine, arginine and glutamine! I bet the pharmaceutical giant Pfizer (who make Viagra) would like to buy the patent to this new "amazing" pill. They'll probably send high court injunctions through instead. A similar product sold in the USA led to the owners being raided by the FDA and sent to jail for several years!

This has outraged the Medicines Control Agency and the Advertising standards Authority. Both are taking serious action against Ripfast, so the company and its directors can be brought to justice. This is proving harder than first thought, as Ripfast don't answer their letters and hide behind PO boxes!

Ripfast is the classic example of a "make a quick buck and get out" company. Ripfast believes it has protected itself from legal action, the ASA, the MCA and angry customers via a network of PO boxes and false names, all linking to other PO boxes. You'll never see the names and pictures of the directors anywhere. They do a very good job of hiding their identity.

Ripfast claim to be a global company with offices all over the world.

But if you call the foreign numbers, they're just call centre numbers that link back to the UK call centre. The supplement industry has a level of reputation and respect that it has never had before. But, as with any industry, it only takes one company that doesn't give a damn and refuses to comply with laws and regulations to drag the whole industry back down to the gutter.

Ripfast state they will engage libel lawyers with a view to suing Maximuscle. Unfortunately I doubt it will happen, because they'll have to declare to the court their real names and addresses. This is something they are keeping very close to their chest and something many people would like to know! Plus, everyone will learn the truth about Ripfast's copyright infringement, the effectiveness of the "grow your penis" product and why none of their comparisons are accurate or honest!
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