 Re: Gym equipment
Get some good security installed it will reduced your overall insurance bill and hopefully negate the possible risk of damage to your kit/or your kit getting nicked its a big issue on a industrial estate.
The chalange will be to make it apealing to guys that want to lift weights, the bicep boys, and the cardio bunnies. It will be way easyer to get the people in if you can provide a location where the guys wife/girlfriend/civil partner to potter about whilst they train.
One realy nice gym i visited in neath wales the front of the place looked like a posh livingroom/bar it was ace you could get a nice drink, watch some tv and have a chat on the big sofas. you had a hardcore weghts area that was seperate from the rest of the gym, there was a cardio area. plenty of dumbells and weights.
About the choice of location, you made a good choice- you can always move up to a bigger premisises after a few years if you can justify a larger place then go for it. But what you dont want is a masive gym thats under used. It will cripple you finantialy due to ever riseing fule costs, council tax rates ect...
Marketing will make or break that place, effective promotions ect.. Its unfortunate that were going into a resession so a new lesure busness will have it hard for the first few years. Consider how much hurt the average person is going through with personal debt and morgage costs/fule costs ect the free income to spend on lesure is less than what it was even 9 months ago. |