Young Gun

I went for the softy softy Cal is for everyone approach because as a PT the clients you will keep longest and who will be most likely to pay time and time again I'd hazard a guess will be unconfident and probably would shit themselves just looking at the pictures of the rest of your endorsements.

Maybe get a few average Joe (Josephine - whatever) female endorsements saying how approachable, friendly and helpful you are and how they didn't feel stupid etc..

Glenn H's is a great one because its just a down to earth normal honest assessment comes across really well, mixed with things like Doug's, Pikeys which obviously add massive credibility.

Happy to help mate