LA Muscle are opening up a section on their site called "LA Muscle Sexy" with "fitness babes, bodybuilders, models and nationally recognised sportsmen" all naked in a new members section!
This is the bit I find mental, if you are accepted after applying to become one of their models they will pay you "over £30 an hour plus travelling expenses"! I think you get over £500 per shoot with the "top shelf" mens mags so who is going to want to appear butt naked on their site for £60 if your shoot takes 2 hours.
Does anyone think its really tacky and crass?
www.extremenutrition.co.uk